KIMBERLY-CLARK, a personal care products company, has announced a new initiative to cut the amount of wood fibre it sources from natural forests in half by 2025. To reduce its forest footprint, and reflecting its global sustainability initiatives, the company will shift to alternate fibre sources.

In addition to using alternative fibre sources, the company is focusing on alternative processing technologies as well as supply chain solutions that will aid in utilizing materials in a sustainable way. In the long run, it hopes that all of its fibre needs will be met from sources that collectively have maximum land-use efficiencies while minimizing impact on people and the planet.

The company announced that last year, it used approximately 750 metric tons of primary wood fibre sourced from natural forests. Reducing that amount by half equates to the amount of fibre used for the production of over 3.5 billion toilet paper rolls. The newly announced sustainable effort aims to protect biodiversity and reduce the company’s deforestation role.

In May 2012, the Distribution Business Management Association awarded the company with the 2012 Circle of Excellence award for its Sustainability 2015 strategy, which features three pillars: people, planet, and products. One new sustainable product by the company, Andrex Eco bath tissue, is constructed from 10 percent bamboo and 90 percent recycled fibre. The product is an example of its several high-potential fibre alternatives, which include plants that make efficient and sustainable use of land and resources.

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